Barry started working with bars and restaurants in 2004 when he founded www.Barkeeper.ie , an online management toolkit used by more than 800 Irish businesses to help manage their hospitality operations and was voted Ireland’s “Best Business to Business Website” at the 2007 Digital Media Awards. This was followed by the founding of Barkeeper.co.uk for the UK market, ManageYourBar.com for the US market as well as TheBarBlogger.com, a free online resource that helps bars attract more clients using social media. More than 2500 businesses have used his services to achieve higher results and establish the procedures necessary for an efficient operation.
He currently leads the team at Interactive Hospitality, a digital marketing agency that advises owner operated businesses as well as multi-unit chains on how to leverage online marketing and social channels to attract and keep a loyal community of customers without the reliance on traditional advertising costs.
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